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Motivating Salespeople

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motivationSince the beginning of the year we interviewed close to 200 salespeople from a variety of industries across the globe.  One of the questions we asked was, “What motivates you?”

Here are the top twelve responses we received in rank order:

  1. A sense of achievement/closing business
  2. Recognition
  3. Competition
  4. Opportunity for promotion/growth
  5. The “thrill” of the chase
  6. Money/Commissions
  7. Challenging work
  8. Good working conditions
  9. Company loyalty
  10. Being “in” on things
  11. Coaching
  12. Feedback

While you may not think our sample size is large enough to be accurate (or predictive) we have found that once you receive 50 to 75 responses to a specific question the percentages don’t really change very much as the number of respondents increase so we believe that these responses are pretty representative.

I am hopeful you won’t just think to yourself…wow, that’s interesting but rather what it means to your organization and more importantly what can you do with this data.



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