Too many business owners/sales leaders spend most of their time working “in” their business versus “on” their business. They’re focused on the tactical steps of running a business versus the strategic planning steps of growing a business. So what are some strategic action steps that other successful business owners have taken to grow their business?
Here’s a quick checklist for your consideration:
- Do one thing to increase your company’s visibility
- Identify a person/company who could help generate more revenue in the near term
- Better leverage technology
- Identify one mundane, time-consuming task that you could outsource to an employee, business associate or partner
- Better leverage social media
- Defer something you are working on that really doesn’t need to be done in the near term
In addition, here are six; strategic questions business owners need to answer to effectively and consistently grow their business:
- If you were starting your business from scratch today is your current organizational structure and distribution model what you would choose?
- Is your current compensation plan driving the kind of behavior and delivering the results you want?
- Is your compensation/benefits package competitive in the market place?
- If you were starting your business from scratch today what percentage of your people would you hire back in their exact, same roles?
- Have you facilitated customer feedback sessions and/or customer focus groups to validate/invalidate the market place perceptions of your company?
- Is your market messaging (i.e., website, social media, collateral materials, trade show booth/display and what your salespeople say when talking with prospects) consistent?
